I haven’t used Autocad for some years now, and thought it would be a good idea to check what are the new features (or the old ones I overlooked).
To the autodesk website!
And so I went. After some time browsing the site, I had a weird feeling… Then it hit me: I can’t find what I’m looking for! The whole site looks like a cheesy infomercial!
Now back to the general aspect of the site. Every element of a bad publicity is there!
- Stupid green and environmental words
- There’s a whole section named “Sustainable design”, which contains “Sustainable Buildings & Infrastructure”, “Green Manufacturing & Product Design” and “Clean Tech”. As an engineer, I know most of the green jargon is only to sell overpriced product with a bad return on investment. The more keywords like this you have, the more I will doubt anything you say.
- It would be OK if there some specifics, instead of vague “Oh, seeing in 3d really helped us in our project!”.
- Visible minority and women
- To be politically correct, you must show a visible minority. More importantly, you must show women. Always. Bonus point if you can show more than men.
- Colorful yet uninformative pictures
- (Which would result in the designer obtaining a degree in marketing with flying colors! Ah-ah! Am I funny or what?).
- Publicity within a publicity
- http://adskmedia.com/autocad-2012/ More than half of the new Autocad introduction is about a new Intel processor. Why is it even there? How much did Autodesk receive to talk about their buddies at Intel?
More rants: They even show how they have an auto-complete feature in the command line. Wow! It’s not like the 35 years old text editor I’m using to write this blog has it too. Oh snap!
I know it isn’t the developers’ fault. Marketing people always try to dumb down information, so that the common man can watch a 30 seconds commercial and understand “all of it”. Usually it’s not so bad, but when your making products for technical people, it really stinks.
How am I going to get the info I need? Youtube of course! There’s countless videos made by ordinary people (read: not filtered by a marketing team), showing what it’s really like working on this software. Careful though… Autodesk has been busy spamming the site with their own videos.